Text Messaging Basics For REALTORS

Tuesdays, here at the Glen Oaks Escrow website, we post Technology Tips designed to help you, the REALTOR®, grow your business, keep up to date on the latest technologies, and move you forward into the new era of real estate.

Are you texting yet?  If not, it’s time to get on board!

Why Text Message?

Text messaging provides a great, and increasingly common way for you to communicate with your clients and for them to communicate with you.  Maybe you want to confirm a showing with them, send them a quick message about a listing, or they want to let you know they are running late.

Texting can be very beneficial.  Here are a few reasons why:

• Time saver:  Texting tends to get right to the point (who wants to type out a bunch of pleasantries and small talk?).  A simple “be there soon” gets the message across quickly and succinctly alleviating the need to call and explain the situation.  Text messaging can also eliminate the need to carry on a long-winded conversation with someone.
• It’s Easier:  It is easier to simply read a message on their phone rather than have to call into a voice mail system to retrieve messages.
• Less Intrusive:  Texting can be a discreet form of communication especially when you or your client are in a situation where phone calls are inappropriate.  Texting provides a more subtle, less intrusive option than talking on the phone or in person.
• Not a Harsh Interruption:  Texting is far more subtle than a phone ringing (which would you rather have happen in a movie theater, for example).  The phone can be set to silent and the person can still read a new text message that comes in without the need to have the phone ring, or call into voice mail to hear what you are trying to communicate.

Considerations:

• Texting isn’t free.  Check with your cell phone provider for how much texting you have on your plan.  Do you have a limited number of text messages per month?  What is the charge if you go over your limit?  Generally it is about .10 – .15 cents per text which may not seem like a lot, but can add up quickly.  It may be more cost effective to switch to an unlimited texting plan with your cell phone provider.  Either way, it is something to watch out for.
• It is against the law to text while driving in California.  Don’t do it.
• Understanding texting will help you to understand Twitter.  Twitter is basically broadcast texting (you send one message, and multiple people can see it).  If you are comfortable with texting, you will be more likely to understand and be comfortable with Twitter.  And Twitter is starting to make a splash in the real estate world (more information on this coming in future posts).

Texting Vocabulary

You aren’t the only one who wonders what all those abbreviated words mean.  Texting has, in essence, a language of its own.  Brevity reigns in the texting world and in order to be able to decipher messages and send quick replies, you should know the common shorthand.  Here is a guide to some of the most common you will find in the texting and Twitter world:

2gtbt – too good to be true
2nite – tonight
b4n – bye for now
btw -  by the way
cu -  see you (as in cu l8r)
eod – end of day
f2f  -  face to face
ftr -  for the record
ftw – for the win
fwiw -  for what its worth
fyi – for your information
gtg – got to go
imo/imho – in my opinion/in my humble opinion
irl – in real life (often used in Twitter to reference meeting someone irl)
jk – just kidding
l8r – later
lmao/lmfao – laugh my a** off/laugh my f*** a** off (not the most charming of text abbreviations but very commonly used in conversational social media)
lol – laughing out loud
nbd – no big deal
oh – overheard
omg – oh my god
pls  – please
rotfl – rolling on the floor laughing
re – regarding.  Can also mean “real estate” depending on context.
thx – thanks
ttyl – talk to you later
ty – thank you
wOOt – hooray/congratulations
ur – your
yw – your welcome

:)  -  happy face for humor, laughter, friendliness, sarcasm
:D  – super happy/toothy smile, broad smile, etc.
:(  -  sad face for sadness, anger, upset
;)  – wink
:/  – wry face
:P  – tongue out for just kidding
((hug)) -  a hug
{{{{hug}}}}  – really big hug
<g> – grin
<3   – heart on its side to show love.  Ex: I <3 re = I love real estate

ALL CAPS = Yelling

Also remember that Google is your friend.  If you run across a text shorthand that you don’t know, just put it into Google and you are certain to get an answer.  You can also check out this Lingo 2 Word Translator.

Now that you have the benefits and terminology to successfully text, it’s time to give it a try. TTYL! :)

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REALTOR Download | Facebook 3.0 for the iPhone

Tuesdays, here at the Glen Oaks Escrow website, we post Technology Tips designed to help you, the REALTOR®, grow your business, keep up to date on the latest technologies, and move you forward into the new era of real estate.

If you are one of the 250 Million Facebook users, and you also have an iPhone, then last Thursday’s release of the Facebook 3.0 application for iPhone was an event you should pay attention to.  Apple approved the long awaited update to the Facebook application for the iPhone, giving users huge functionality improvements over the prior Facebook application.

For those who are using Facebook from your computer, this updated iPhone application extends the functionality you experience on your computer to your iPhone so you can keep current, interact, and connect from the field. And, as we all all know, the busy Realtor has a hard time finding the time to sit in front of their computer.  Now it is easier than ever to keep up from the road.

A full list of functionality improvements are available here at Facebook.com.  Some of the more functional ones for REALTORS on the go who are interested in using social media to build their business include:

• See your friends birthdays: For years, the personal touch of sending a birthday card has been a successful relationship building strategy. With the new iPhone application, you can easily see upcoming birthdays of your Facebook friends (have you friended any of your clients or prospects yet?) and wish them a happy birthday from the road.
• Call your friends from within the Facebook application: If your friend has their phone number in their profile, you can tap the number to call them without having to type in the number or look them up in contacts.
• Make friend requests: Are you at a party and meet someone who you want to friend on Facebook? No need to take their card and wait until you get home, now you you can look them up and send a friend request from the party.
• Like posts and photos: A cornerstone of social media success is engaging others. The new Facebook application makes it as simple to “like” posts and photos from your phone as it is from your computer. This allows you to effectively give quick feedback to your friends posts without having to be back at your office or home computer.
• Create shortcuts to your favorite friends and pages: If you are interested in keeping up with a particular client who is your friend on Facebook, you can now create a shortcut button that takes you directly to that individual users profile.

This list just scratches the surface of enhanced features.  So, head to the App Store from your iPhone and download the Facebook 3.0 application (by the way, the application is free), or download it here from your computer and synchronize your iPhone with your computer.  It is a huge improvement in functionality and usability.  Give it a try!

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Social Networking 101 for REALTORS

Tuesdays, here at the Glen Oaks Escrow website, we post Technology Tips designed to help you, the REALTOR®, grow your business, keep up to date on the latest technologies, and move you forward into the new era of real estate.

A few weeks ago, I had a post that addressed Social Media for REALTORS, which introduced REALTORS to the concept of social media, and provided a case for why REALTORS should care about it.

In today’s post, we are going to address a related concept:  Social Networking.  REALTORS know the importance of networking.  It is the basis for many successful real estate careers.  And for the Realtor who is looking to evolve their business, or find new networking opportunities, the online world provides ample opportunities.  You just need to get started!

As a first step, here is a quick video from Common Craft that explains the concept behind online social networking:In today’s post, we are going to address a related concept: Social Networking. REALTORS know the importance of networking. It is the basis for many successful real estate careers. And for the Realtor who is looking to evolve their business, or find new networking opportunities, the online world provides ample opportunities. You just need to get started!

As a first step, here is a quick video from Common Craft that explains the concept behind online social networking:

As this video points out, there “are hidden opportunities” out there within your network and social networking sites make these opportunities more visible. Think this just might have some positive implications for a REALTOR?

I certainly believe so. There are great social farming opportunities for REALTORS today who embrace the popular social networking sites. There is a great white paper on Social Media Statistics available at the New Media Lab which summarizes the explosive growth of social networking sites over the past year. If you are ready to get started and participate in this new wave of networking, I suggest creating an account on two of the most popular social networking sites out there:

1. LinkedIn: This social networking site is probably the most professional and formal of all the sites out there. Once you have an account, you are able to search for people you know based on your current and prior jobs, as well as classmates from your educational past. There are many REALTORS on Linked In, and a great way to get started is to connect with others from your brokerage. The New Media Lab white paper reports that LinkedIn has 30.1 million users and site traffic grew 153% in 2008 and 319% since 2007.

2. Facebook: This social network has exploded in popularity, especially in the age ranges that are homebuyers. According to a June 20^th, 2008 Strategy Labs article, Facebook is experiencing explosive growth in the 25-34, 35-54 and 55+ age groups. The 35-54 year old segment grew 172.9% in 10 months – the other two mentioned are growing at a rate of 97%+. Facebook is less formal than Linked In and one of the most powerful features is the ability to share photographs with those you are connected to. You are likely to find some of your past clients on Facebook. If you find someone you want to connect with on Facebook, you send them a “friend request” and they will approve or deny the request. If they approve the request, you will then be “Facebook Friends” and you will have access to their profile.

One thing to keep in mind in social networking, a “friend” is not the same definition of a friend in the offline world. Friend is a very loose term in social networking. You may have never met your online friend in person before. But, you may share something in common that makes it worthwhile for you to connect together online. For example, maybe you both are golf fanatics and belong to the same golf club. You might reach out and connect with this person by sending a friend request (in Facebook terms). If accepted, you would be connected to this person and now you are “friends” in the online social networking world. You will need to pick your strategy to decide if you want to friend people who you know or not. For a few perspectives on this and some “online netiquette tips” take a look here, here, and here.

There is no time like the present to get started. Your next client could be just a friend request away!

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Apply the Right Technology to Your Real Estate Business – Read "MyTechOpinion.com”

Tuesdays, here at the Glen Oaks Escrow website, we post Technology Tips designed to help you, the REALTOR®, grow your business, keep up to date on the latest technologies, and move you forward into the new era of real estate.

In today’s post, I wanted to bring to your attention one of the most outstanding resources out there for REALTORS® who are looking to stay informed on all things technology in our industry:  MyTechOpinion.com.

Their tagline says it all “Technology for Real Estate”.  Topics covered range from blogging, to hardware, to marketing, to software, to social media and beyond. In their own words:

At MyTechOpinion we dig through ALL those technology offerings to identify key products and services to benefit your real estate business. Let us be your real estate technology knowledge base.

Some of my favorite posts include (and ones that I think are particularly useful for today’s REALTOR®):

• 10 Social Media Lifeskills for Real Estate Professionals
• 4 Ways to Access Your Files Remotely (having trouble getting all your files in one spot?)
  
• A Real Estate Presentation in the Palm of Your Hand (highlights small, hand held projectors – digital listing presentation anyone?)
• How Neat Are Your Receipts? (discusses a product called Neat Receipts which helps you stay organized – think write offs!)
• Some Like it Hot [But Your Laptop Doesn't] (think an inexpensive laptop cooling pad might be helpful with that Desert heat?)

They also have a great resource list for those who are ready to get started in social media marketing.  Make life easy on yourself…they’ve already done the hard work for you and presented the best social media sites and technologies in an easy to understand list which sifts through the junk and highlights the best.

The authors of MyTechOpinion (Nicole Nicolay, Reggie Nicolay, and Chad Johnson) are recognized social media pioneers and respected industry professionals.  In my opinion, this is one site that should be on the radar of any REALTOR® looking to keep up with technology today.

Interested in what you are reading? To automatically receive these Tuesday Technology Tips in your email box, subscribe to these articles at the top right corner of this site (Glen Oaks Escrow) in the box titled “Subscribe via Email”.

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What is Web 2.0? | Answering the Realtor Question

Tuesdays, here at the Glen Oaks Escrow website, we post Technology Tips designed to help you, the REALTOR®, grow your business, keep up to date on the latest technologies, and move you forward into the new era of real estate.

When discussing social media, technology tools, and trends for Realtors, the term  “Web 2.0″ come up a lot these days. Today’s post is designed to define what Web 2.0 is and discuss why Web 2.0 presents opportunity for Realtors.

Before we can define Web 2.0…let’s discuss what Web 1.0 is. Web 1.0 is basically a website that is a brochure for your product or service. It is your offline company brochure or pamphlet represented on line. It is static. It is promotional. It says what you do or what you are selling. Most agents have a Web 1.0 website. I think this is an important part of a Realtor’s online marketing campaign – when your clients go to the web, they should find you. A web 1.0 website accomplishes this. However, it does not provide the new business opportunities that web 2.0 sites do.

So, then, what is Web 2.0? This definition is provided by Wikipedia: Web 2.0 is a “business revolution….caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform”. Web 2.0 websites and technologies often have the following words used to describe them: social, open, connected, feedback, community, networking, transparency, interactivity. Web 2.0 technologies (and the resulting websites) create a fundamental shift in the opportunities for companies (and yes, even Realtors) to do business. Web 2.0 offers the Realtor new ways of communicating with people. It offers the Realtor new ways of prospecting. It offers new ways of creating and building business. This is because the rules of the game are so very different than how Realtors sell offline and in a web 1.0 world (more explanation on this to come in future posts).

There are many websites that you have probably heard of (in real estate and out of real estate) that encompass web 2.0 principles. Sites like Facebook, LinkedIn, Twitter, even Match.com. And there are ways to use all of them to support and build your business because these sites provide the opportunity for interaction or connectivity with other people. In addition, there are many players in the Real Estate Web 2.0 space. Sites such as Trulia Voices and Active Rain are outstanding web 2.0 communities which offer great opportunities for Realtors. For a road map of the leading Real Estate Web 2.0 sites, check out this image by 1000 Watt Consulting:

I also find this comparison by Darren Barefoot between Web 1.0 and Web 2.0 useful:

• Web 1.0 was about reading, Web 2.0 is about writing
• Web 1.0 was about companies, Web 2.0 is about communities
• Web 1.0 was about lectures, Web 2.0 is about conversation
• Web 1.0 was about advertising, Web 2.0 is about word of mouth

To me and many others, Web 2.0 presents exciting new ways of doing business. And, for the Realtor who is looking for new opportunities in this challenging time, Web 2.0 offers uncharted territory and hope. There is a growing number of Realtors who are building their business and experiencing success by working and applying web 2.0 strategies (and a growing number who are thriving!). By reading this blog, you will be introduced to several Web 2.0 strategies and sites that you may want to consider adding to your real estate repertoire.

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Social Media for Realtors? YES, You Absolutely Should You Care About It!

Tuesdays, here at the Glen Oaks Escrow website, we post Technology Tips designed to help you, the REALTOR®, grow your business, keep up to date on the latest technologies, and move you forward into the new era of real estate.

Last year at the Inman News Real Estate Connect Conference in New York City I heard Greg Robertson of Dwellicious state “Buying real estate is an inherently social process”.  So true.  Realtors know this.  Social farming has been a foundation of the successful real estate career since the beginning.  But, the day of networking at the PTA is evolving, and the world of technology has introduced a multitude of new social communities where many clients of today, and definitely the client of tomorrow, gather.  Adult social media usage is rapidly growing – from 8% in 2005 to 35% now with more participating every day.  In order to reach these clients, Realtors are well served to participate in social media.  And, there are many options.  My goal is to introduce you to several of them in the hope that you will find the ones that work for you.

Let’s start with a definition of social media.  I define it as this:  Technologies and digital platforms that foster social interaction, relationships, and feedback between people.  Social media is the use of electronic and internet tools for the purpose of sharing and discussing information and experiences with other people.   Here is a great video by Common Craft titled “Social Media In Plain English”:

There are many social media websites but a few lead the pack – current leading social media sites that Realtors should be interested in include Facebook, LinkedIn, YouTube, ActiveRain and Twitter.  Each will be discussed in more depth in future posts.

The National Association of Realtors has posted a great Field Guide to Social Networking for Realtors.  This is a great place to start learning more.   It covers the benefits of social networking through social media, has a social media basics section, and has a great overview of the leading social media sites that Realtors should be interested in.  Start there.  Ask questions.  Try things out.

You are already participating in social media by reading this post which is part of the Glen Oaks Escrow Blog.  But social media goes farther than simply reading a blog.  A conversation can occur if you simply type a comment on this post at the bottom of the page.  Interactivity.  This is the basic concept.  And a great place to start.

There will be much more to come in the weeks ahead.  I look forward to the conversation with you!

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