Twitter is taking the real estate world by storm. In the 18-49 age group, 15% of people use Twitter, including many first-time home buyers who rely on Twitter for information, recommendations about real estate professionals, and more. It’s important to be in this space, and with something as simple as a 140-character message, you can generate real estate leads. Here are some five ways to use Twitter to your advantage:

1. Amass Followers: The most important thing to keep in mind with Twitter is that you need to create a community of followers. The more followers you have, the more likely your message is to reach further into the Twitterverse. Connect with as many people as you can, and disseminate useful information, like real estate news, advice, or tips. Your followers are interested in your real estate expertise, so give them a reason to stay connected!

2. Engage in Conversation: Retweeting is one of the best ways to open up a dialogue with others on Twitter. The social media site works like a hub-and-spoke system, so if you see something interesting and retweet it, your followers will pick-up that information. As the conversation continues to be retweeted, others will see your Twitter handle and can follow you. You can expect the same snowball effect as people retweet your interesting content. Remember to thank someone if they retweet something you wrote or posted.

3. Keep It Short: 140 characters goes quickly (it includes letters and spaces), so remember to keep your tweets short. Your Twitter handle counts towards the 140-character limit, and you want to leave your followers space to insert their own comments. Shorter tweets have a better chance of being retweeted, so keep it short, and people will be more apt to share what you have to say.

4.  Send Out the Search Party:  Twitter has a lot of great functionality, but one of the best features is the ability to search. There are actually two ways you can search for tweets about your area. The first is by typing in your city and a keyword, like “near: Los Angeles real estate.” You can also search hashtags (#), like #Losangelesrealestate.  Both will bring up any tweets that contain information about the topic you searched. And using these search tools will give you a chance to find relevant content to retweet and engage potential new followers!

5.  Migrate Potential Clients to Your Website: Twitter’s 140-character limit is the perfect introduction to yourself or a real estate story. But you will undoubtedly have more to share, which is why it’s crucial to take your followers from Twitter to your own website. There, you can share as much information as you would like. Every now and again, push your website via Twitter, or better yet, include links to blogs that you have written. If you can get potential clients to your website via Twitter, you’re doing something right.