onlinemarketingThe term “online marketing” seems to pop up more and more everyday. Years ago, there was little talk about online activities, let alone an online marketing strategy. Today’s landscape presents an entirely different story though. Currently real estate professionals are working towards understanding the ways in which they can best execute an overall online marketing strategy to find new clients, create referral business, and give a home as much exposure as possible on the web.

In essence, having an online strategy is no longer optional, but virtually a necessity, as evidenced by the National Association of Realtors Home Buyers and Sellers Study.

According to the study, 90% of all homebuyers are currently using the Internet as a resource when researching the purchase of a new home. An even more powerful statistic is that 77% of all Internet homebuyers ended up driving by or viewing a home that they initially found online. In addition, 36% of homebuyers stated that the home they ultimately bought was found on the Internet.

These numbers only further emphasize the need for real estate professionals to develop an online marketing strategy in today’s market, and although it may sound like a quick task, there are a great number of options involved when it comes to creating an online plan. To help, we have created a list of resources that might guide you along the way. From blogging to creating a website to general online marketing information, these resources are a great reference if you are creating a new strategy or refining an existing one.

Tips and Advice on Blogging:

Writing great content for your website and blog

Online videos for your real estate website and blog

How to turn your blog into a prospect producing machine

General Online Marketing Advice:

Build a better website toolkit

Property marketing toolkit

One landing page does not fit all

Articles on Marketing Your Website:

Website visibility: 7 ways to get your website noticed

Online marketing: Technology without technique doesn’t work

What is the best website marketing strategy?

Online videos for your real estate website and blog

How to turn your blog into a prospect producing machine